How To Market Your Restaurant

Are you an owner of restaurant? Have you considered the marketing and branding of the restaurant ever?

You may be surprised listening to it- marketing and branding?

Yes these two components are the primary thing which can give you the right position of your restaurant. Even a successful business need to advertise to make it more successful, here lies the necessity of the marketing and branding.

Commons methods to do marketing and branding

While we are in the digital era, so there are channels both online and offline. Here are some of the options which can literally help you:

• Paid advertisement
• Online branding
• Public relations
• Email and sms marketing
• Hosting event and participation
• Social media marketing

Restaurant marketing strategies are always changing. And they are for the reason of the traditional marketing and the technological upgradation. While we are quite know to the newspaper advertisement, television ads, magazines and yellow paper, press release and many more. But now the time has changed. All these still exists but with a bit of changes. We will be giving you some ideas about these strategies that would work rightly.

Some ways to start the marketing

• If you are just a start up and need not to invest hugely then just start with distributing flyers and pamphlets which would make some potential customers. That can be with the issue of any discounts or special menu or any special buffet at your place. This would also help in getting new customers as well as bring back the old customers too. Also with this traditional way don’t forget to announce this offer on the social media platforms of the restaurants too.
• Displays play the significant role. Instead of the classic menu board, opt for sandwich chalk board which would show the day’s special menu.
• Sms and email marketing would also tell the customers who had already visited your place about everything. They should get the updates regularly. But remember not to overdo as that can led to unsubsciption.
• Don’t ignore the facebook, twitter or instagram. You know all your customers are spending their maximum time at these places. So you better go to them and let them know why you are special.
• Post any event on this platform and let the people over there participate in the event. That would make them happy too, bringing people to you and let them get to know you.
• Online branding is another way to do so. Basic thing is to have a website which is like a building home in your digital world. Get the site updated on regular basis and look after its usage and resources. Surely people look for restaurants over online first.

Conclusion

Well, if you have not given a thought to these things, do it now. Your restaurants would shine up brightly and would exist even among the competition. Hope this article has been quite helpful or your restaurants marketing. They even do not require any heavy investment even if you have just started your …

Getting Help With a TABC License

When a new eating establishment opens up in Texas, the big question is, do they serve drinks? If the answer is yes, that cafe can count on a big influx of customers, and a better chance at higher profits from the get go. The reality, however, is that any cafe that does want to serve will have to do all the required work of getting a liquor license. TABC licensing in Texas is no easy feat, however, as there is a lot of legal paperwork involved. Add to that the difference in the laws between each city in Texas, and you’ve got a complicated job to deal with.

Getting it Done

Still, the cost of not getting a liquor license can be big for a restaurant. Drinks are relatively easy to serve (compared to menu items) and the markup on drinks is high. This means a high profit margin for the establishment, which can make all the difference in whether or not the place is run successfully.

Why is it so hard to get a liquor license? The reality is that serving alcohol does entail a higher level of responsibility. People can become hard to deal with after a few drinks, and the fact is that some people drink far more than they should. All of this can add up to big problems for a restaurant owner, if the situation is not handled well. This is a major reason why a business owner must show they can handle the sale of alcohol with prudence.

Due to the complexity of getting a liquor license, some consultants have emerged who specialize in the licensing process. These consultants know the laws very well, so they are able to deal with the government bureaucracy and get the permitting done much faster than somehow who is inexperienced. Yes, hiring a consultant will cost a few dollars, but getting business done efficiently can save a lot of time and money in the long run.

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Was Sie vor einer Auslandsreise wissen sollten

Wenn Sie eine Auslandsreise planen, kann dies eine aufregende Zeit sein, insbesondere wenn Sie zum ersten Mal außerhalb des Landes leben, in dem Sie leben. Abgesehen davon, was Sie tragen sollten, gibt es noch andere wichtige Faktoren, die Sie berücksichtigen sollten packen Sie Ihre Koffer und fahren Sie zum Flughafen. Wenn Sie vorbereitet sind, können Sie Stress abbauen, der vor Ihrer Reise auftreten kann.

Kennen Sie das Klima und lernen Sie Ihr Reiseziel kennen

Wenn Sie Ihre Reiserouten planen und Ihre Flug- und Hotelunterkünfte organisieren, sollten Sie einige wichtige Punkte beachten, bevor Sie in ein fremdes Land abreisen. Nachdem Sie sich für ein Land entschieden haben, in das Sie reisen möchten, sollten Sie die Region genau recherchieren. Es ist auch eine gute Idee, sich ein Bild von dem durchschnittlichen Klima in der Region zu machen, die Sie besuchen möchten.

Dies ist eine Möglichkeit, um sicherzustellen, dass Sie die entsprechende Kleidung packen. Sie möchten nicht mit einem Koffer voller schwerer Pullover und Stiefel stecken, wenn das Klima eher wärmer ist. Durch den Kauf einiger Karten und Bücher, die im Voraus mit hilfreichen Informationen gefüllt sind, können Sie zu den wichtigsten Sehenswürdigkeiten Ihres Reiseziels gelangen. Auf diese Weise können Sie Ihre Reise im Voraus planen und nicht am Ziel ankommen, ohne zu wissen, was Sie sehen sollten und was Zeitverschwendung ist.

Halten Sie Ihre wichtigen Informationen bereit

Wenn Sie ins Ausland reisen, kann es etwas überwältigend sein, sich außerhalb Ihrer gewohnten Umgebung zu befinden. Eine der ersten wichtigen Informationen, die Sie benötigen, ist Ihre Krankenakte. Bevor Sie zu Ihrer Reise aufbrechen, sollten Sie sich mit Ihrem Hausarzt in Verbindung setzen und sicherstellen, dass alle Impfungen auf dem neuesten Stand sind. Dies ist besonders wichtig, wenn Sie mit Kindern ins Ausland reisen.

Reiseexperten schlagen vor, dass Sie Ihre Krankenversicherung überprüfen sollten, um zu sehen, ob Ihre Versicherung eventuelle Notfälle im Ausland abdeckt. Es ist auch sehr wichtig, Ihren Pass einige Monate vor Ihrer Reise zu überprüfen, um sicherzustellen, dass alles aktuell und korrekt ist. Sie möchten nicht ein paar Tage vor Ihrer Abreise feststellen, dass Ihr Pass und ein Online Visum für Russland abgelaufen sind.

Prüfen Sie immer auf Sicherheitsrisiken und lernen Sie die Sprache

Achten Sie darauf, dass das Land, das Sie besuchen, auf Sicherheitsrisiken hin überprüft wird. In einigen Ländern gibt es möglicherweise Unruhen und gefährliche Bedingungen, die möglicherweise für alle, die durch die Region reisen, schädlich sein können. Es ist immer eine gute Idee, die Sprache des Landes zu lernen, in das Sie reisen. Sie müssen die Sprache nicht wie ein Muttersprachler sprechen, es hilft Ihnen jedoch, die Grundlagen zu kennen, damit Sie mit der Lok kommunizieren können

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Plan a family vacation to Italy

One of the most popular tourist destinations in Europe, Italy is visited by thousands of tourists from all parts of the world. Situated at the backdrop of the Bay of Naples and the Mediterranean Sea, this picturesque nation is an ideal family holiday retreat if you wish to spend time amidst beautiful natural surroundings far from the mundane activities of life.

Italy is a blend of natural beauty and rich tradition. It is the seat of the prestigious Roman civilisation. A vacation in Italy includes tours to the scenic locales and the historical specimens. The weather in Italy is mostly Mediterranean with warm summers and cool winters. The ideal time for visiting this place is between the months of October and March.

If you love natural landscape, make a visit to Sorrento. It has a rugged landscape and is surrounded by extensive Lime Stone Mountain ranges. The place was famous for its scenic beauty even in the ancient times and used to be a favorite holiday destination for Roman royals and aristocrats. In addition to being a popular tourist spot, Sorrento is also well known for the production of limoncello. It is an alcoholic beverage which is made from lemon, sugar and water. The place also has a well-developed wood industry.

The beaches in Sorrento are famous for watching sunrise and sunset over the lovely Bay of Naples. The beaches are also known for providing scope for a wide range of water sports and leisure activities like sailing, diving, kayaking and so on.

For a great experience of ancient Italy, go to Pompeii, the site of the famous eruption of Mount Vesuvius. Pompeii is a partially buried and ruined city located in the region between Naples and Caserta. The place is a part of the Campania region. In fact it was the fertile plains of Campania which led to the growth of such a rich and culturally strong civilization. In the ancient periods, the region was so fertile that it would yield three grain crops annually.  The beautiful buildings, frescos and other monuments bring to light the scenes of the when it was booming with life and soul. Archaeological excavations have led to the discovery of unique remains like animal bone, pottery shards and plants.

Calabria is another popular tourist destination known for its rich tradition and scenic beauty. Some of the popular attractions are Reggio Calabria, Cosenza, Capo Vaticano, Catanzaro and other places. Plenty of guided sightseeing trips are offered to the tourists.

At Rome, do not forget to see the famous historical specimens like the Amphitheater. Rome is in fact one of the world’s major heritage and cultural cities and is home to a number of ancient monuments and religious sites. The Colosseum is located in the city of Rome in Italy. The amphitheatre is the second most visited site in the city. Around 2 million travelers from various parts of the world come to witness this grand and stunning monument.

Last but not the least; embark on …

Train journey from Delhi to Goa

A train journey from Delhi to Goa is one of the most affordable transport options that are available. Being the capital city of India, Delhi is well connected through railways across different parts of the country. Similarly, Goa is also a popular tourist destination and so is linked through railways from Delhi and also other important cities in India. Travelers who wish to have a relaxed transport time can opt for trains to Goa from Delhi. The journey is quite scenic and convenient. It takes around 28 to 30 hours to reach Goa from Delhi. In spite of the time, quite a lot of tourists opt for trains to Goa.

For senior citizens, train travel can be quite convenient as they are relaxing. Air travel may involve some health issues for seniors and so most of them opt for trains to Goa. The Delhi route falls under the Norther Railway while Goa is served by the Western Railway. Both these are parts of the Indian Railways. The main station in Goa is located at Margao, which is quite close to the capital city of Panaji. After you get down at the station, you can avail numerous transport options to reach different parts of Goa. Margao is also close to Vasco, where the international airport is located.

At Delhi, most of the trains to Goa start from the Nizamuddin station. Some of the trains that ply between Delhi and Goa are Goa Sampakranti Express, Kerala Sampakranti Express, Trivandrum Rajdhani express, Delhi Goa Duronto Express, and so on. On a minimum level, it takes 24 hours to reach Goa for non-stop trains like Duronto. Different classes of tickets are available. However, it is advisable that you go for the AC sleeper coaches as they are quite convenient and fitted with good amenities. Pantry services are also available in the trains.

Booking a ticket in the trains from Delhi to Goa is also quite convenient. You can log on to the IRCTC website and book your tickets online by getting the PNR. The process is quite simple and hassle free. Alternatively, you can buy tickets from the counters in big stations. However, you may have to stand in a big queue during the rush hours. In some premium trains like Rajdhani and Duronto, you can specify your food options while booking the ticket.  All in all train journeys from Delhi to Goa can be an enjoyable experience.

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Shimla places to eat

Shimla is a hill station which is the capital of Himachal Pradesh in India. It is located in the middle Himalayas which is popularly known as Himachal. Shimla is a popular tourist destination in India and people flock the place especially in the summer season. Its idyllic setting, the rugged mountainous terrain, charming snowfall and pleasant weather has paved the path for the tourists. The tourism boom has led to the growth of malls, entertainment points and places to eat in Shimla

The restaurants at Shimla are varied in number offering a varied range of cuisine. Visitors can taste both local as well as well-known international dishes from the Shimla Restaurants. Most of the dining hotspots in Shimla are located at the Mall which is the main city center. Here, visitors can get a feel of the city and also get a choice of the right places to eat in Shimla.  Some of the well-known dishes of Shimla are Mali chicken tikka, vegetarian korma, Mulligatawny soup and Paswari Nan.

The restaurants in Shimla offer different kinds of cuisine. Visitors can taste a varied range of local as well as international dishes in the Shimla Restaurants depending on the moods and preferences. Some of the well-known restaurants in Shimla in India are:

The Devicos Restaurant:  It is one of the premier Restaurants at Shimla. It offers North Indian, South Indian, Chinese and Continental cuisine. Local delicious dishes are also prepared here. The food is tasty and affordable.

The Lutyen’s Room Restaurant: It ranks among the important Shimla Restaurants. It is a multi-cuisine restaurant which offers authentic and delicious local, Indian and Continental dishes. The restaurant is also located in the exotic landscape amidst the hills.

Ashiana Restaurant: The restaurant has been built by the Himachal Pradesh Tourist Development Corporation (HPTDC). It offers a mix of Indian and Continental Dishes. A snacks counter is available which offers delicious Indian, Continental, Chinese and Himachali fast foods.

In addition to these, some of the other places where you can get good continental and international delicacies include Cafe Sol, 45 The Central, Cafe Shimla Times, Eighteen71 Cookhouse & Bar and so on. If you are looking to eat delicious street food and local cuisine, then head to the street side eateries along the Mall road. They serve mouthwatering dishes at throwaway prices.

To cater to the inflow of tourists, there are lots of hotels in Shimla. Here you can get good accommodation based on your budget and preferences.

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5 Ways to Drive More Foot Traffic to Your Restaurant

As a restaurant, getting more hungry customers to walk through your restaurant’s front door is a top priority. While you can rely on word-of-mouth referrals and positive online reviews, one of the best ways to get more people eating your business’ delicious food is to drive more foot traffic to your restaurant.

Here are 5 proven ways to drive more foot traffic to your restaurant;

1. Create a Family of Customers

As a restaurant owner, getting to know your customers is one of the best things you’ll ever do for your business. The success of a restaurant relies on impressing people enough that they not only tell their friends and family about your business, but also that they return. By getting to know your customers and understanding their wants, you can develop a close relationship that motivates them to return often in the future.

You’ll want to know what customers think about your restaurant. It’s also important to understand why people choose your restaurant and their purchasing behavior. By knowing these details about each of your customers, you can predict their future purchases. This information can help when crafting future incentives and promotions.

2. Use Targeted Marketing Campaigns

As you develop a thorough understanding of your customers, including who they are and what they want, you can then use targeting marketing campaigns to increase foot traffic. For example, let’s assume that a family of four visits your restaurant every weekend, but you want to entice them to visit on weekdays as well. With this information you could run a campaign for Kids Eat Free Tuesdays that will encourage the family to come in on an otherwise slower day.

By targeting customers based on when they visit your restaurant or the food they typically purchase, you can find ways to convince them to come in on a different day, increasing foot traffic on days when the dining room isn’t typically filled.

3. Open a Food Truck

One of the best ways to increase foot traffic is to simply be where customers are. While you can hope that customers find their way to your brick and mortar restaurant, why not make life more convenient for customers by being where they are? Food trucks continue to grow even more popular amongst consumers because of their convenience. There’s nothing better than being able to quickly grab a restaurant-grade meal without having to spend an hour of your day doing so.

Making the decision to buy a food truck is definitely costly, but having a mobile restaurant will quickly pay for itself. To avoid breaking the bank, skip buying a brand-new truck and instead look for used food trucks for sale. Used food trucks will still get the job done but without the high price tag.

Once your food truck is out on the open road, the most important step is marketing. Since there are likely dozens of food trucks in your area, you’ll need to think strategically. To best market your food …

Baking a Business

If you enjoy cakes and want to work from your home, then consider opening a cake bakery. There are numerous benefits to opening a bakery in your home, such as being able to spend time with your family and making your own schedule. Before you begin working with cakes, take a tour of some of the cake bakeries Chicago IL offers to see how their supplies are arranged and organized and to get a few ideas of how to decorate some of the cakes that you want to sell.

As a successful baker, you want to offer a variety of cakes for a variety of occasions. Customers will want more than a traditional birthday cake or a wedding cake. They might want something for a graduation or an anniversary as well. These are details that you want to keep in mind when you open your bakery so that you can better determine whether you will have the time to operate your own business. If you don’t think that you can complete the orders that are placed on time, then hire another person who can help you decorate or bake depending on what you can do best and what the other person specializes in as well.

Although a simple kitchen is sufficient for operating your cake business, you should have ample counter space for decorating and a refrigerator that has enough room to keep all of the cakes that you make cool until they are delivered or picked up by customers. Try to make time for your family while you’re operating your business. If you don’t have the support of your family, then it can sometimes be difficult to succeed in a business of any kind. When you begin your business, you will need a few resources on hand, such as money for supplies and ingredients. Once you begin making a profit, consider putting money into a savings account for emergencies and to grow your bakery so that you can offer more selections.

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Andover MA History and Two Recommended Restaurants

Some Community History

Andover is in Essex County and is part of the Boston-Quincy-Cambridge, Massachusetts-New Hampshire metropolitan area. It was named after the town of Andover in Hampshire, England, which was close to the original home of a number of the first residents.

Fascinating facts are that the General Court of Massachusetts in 1642 designated a portion of the land in what became Essex County for a plantation in what is now Andover. To encourage settlement by colonists, they were offered immunity for three years from levies, taxes, and services except for military service. They purchased a piece of land from the local Pennacook tribal chief for “six pounds of currency plus a coat” but with a condition that a local Pennacook man would be allowed to use a local source of water and plant his corn.

Interesting places to eat in Andover MA

The Andover Inn

If you want a historic atmosphere, this inn is on the campus of Phillips Academy. First built in 1930 on the site of a stone building where Harriet Beecher Stowe once lived, it is three-stories in the Georgian style featuring a recessed porch having white columns flanked by two wings and the back of the building now overlooking a pond but which had previously featured the view of a large perennial garden that had been tended by the wife of the original innkeeper.

Town Market

For modern delicious dining for breakfast, lunch, and dinner with indoor and outdoor seating, head for the family-owned Town Market with its cozy cafe, in-house bakery, and fresh food market with community specialty products. All the food is prepared fresh right there using local ingredients, and you will be served with neighborhood hospitality.

You will find the finest quality gourmet coffee, refreshing tea, freshly baked loaves of bread, muffins, freshly baked cookies and other bakery treats, made-to-order sandwiches, creative freshly made meals to eat there or take out, their famous pizza, craft beer and wine, decadent ice cream and yogurt that are beloved homemade family traditions, other desserts, and all the right dishes at the right prices. They were named as the Best Gourmet Market and received an Editor’s Choice award from “The Best of Boston.”

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Different ways to reach Goa from Delhi

Goa is one of the popular tourist destinations in India. Located by the Arabian Sea, this lovely seaside state is home to idyllic beaches like Palolem Beach, Mobor Beach, Anjuna beach, Baga beach, Vagator beach, Calangute beach, Miramar beach and lots more. In addition, Goa is also known for its heritage and consists of famous churches like Basilica of Bom Jesus, Saint Anne’s Church, and Church of Saint Augustine and so on. If you wish to come for a holiday in Goa from Delhi, here are your transport options.

The capital city of Goa, Panaji is a major tourist destination for all types of tourists from various parts of the world. Also known as Panjim, the city lies by the shores of the Mandovi estuary and is a part of the North Goa district. In local dialect, Panaji means ‘the land that does not flood’. It is the third largest city of the state. Other big cities are Vasco, Margao and Mapusa. Panjim has a well-developed road network that links it with different neighbouring states like Karnataka, Gujarat and Maharashtra.

The best option to come to Goa from Delhi is through flights. Delhi and Goa are located at a distance of around 1900 kilometers and so it takes quite a bit of time to travel to travel through roads. On the other hand, it takes around 2.5 hours to reach Goa from Delhi through airways. The airport in Goa is located in the city of Vasco da Gama and serves both domestic and international flights. It is known as the Dabolim Airport. Some of the domestic airlines that fly between Delhi and Goa are Indigo, Spice Jet, GoAir, Jet Airways, Vistara, and so on. From the airport, you can take a taxi or car to the different destinations of the state.

Another alternative transport option is the train. However, it takes around one day to reach Goa from Delhi. The train station in Goa is located at Margaon. Some of the popular trains that travel from Delhi to Goa are Trivandrum Rajdhani express, Goa Sampakranti Express, Kerala Sampakranti Express, Delhi Goa Duronto Express, and so on. The minimum time taken to reach Goa from Delhi is 24 hours. For convenience, travelers should try to reserve tickets in AC sleeper coaches. And before boarding the train if you are thinking where is my train, you got options to track it online.

Being a popular tourist spot, there is a wide range of hotels in Goa which offer pleasant and comfortable facilities. There are luxury hotels, middle range hotels as well as economy and budget hotels.

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