You may have a spectacular menu that’s heralding in the start of your new restaurant. Serving alcohol, however, isn’t on the menu. In fact, you need a license in order to legally sell these drinks. If you’re wondering if you need to sell alcohol in the first place, consider these particular reasons. Most restaurants won’t last very long without a license on the premises.
More Reasons to Visit
Consider the reasons why people visit a restaurant. Naturally, they’re hungry but there’s more. They want a social experience. It might be in a cozy corner of the facility, or it’s out front where the bar resides. Without a liquor license, the only reason why a person might visit is for the food.
To boost your profit margin, you want people to have multiple reasons to visit your property. The social pull of the bar and its patrons is a strong one for almost every consumer.
Big Groups Appreciate Ordering Flexibility
Restaurant owners love big groups because you have many customers coming in at once. It makes the facility look popular, which draws in other customers. However, if one customer out of a huge group cannot get an alcoholic drink, that entire party might leave. You miss out on a huge sale. Gaining your liquor license for this reason alone will improve your bottom line.
Limitations Equate to Poor Reviews
You never want to say no to a patron. Limiting a person’s experience at a restaurant equates to a negative connotation. You might see negative reviews as a result of these limitations.
Word of mouth is still a powerful thing. Online reviews are popular for anyone who wants a quality experience. Don’t give your patrons any reason to negatively review your restaurant.
As you work out your liquor license in Dallas, TX, be aware of any insurance or other incidentals that must come along with the privilege. By sticking to the rules, you’ll be able to secure a license and practice safe serving throughout your business’s lifespan.